BRANDING IN 2022: Everything You Need to Know
No, not really. We don’t want you to approach 2022 with this wrong assumption.
Branding is not just about the logo. It’s far beyond the label. Your brand needs to go deeper than a speck of graphic design work. And that’s exactly what we’re trying to prove here. To show you the larger and more valuable picture.
You’ll probably have many more wrong assumptions about branding – unless you keep reading.
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Today, many brands are burning their cash piles to attract and occupy a small space in customers’ minds. In an era of cut-throat competition, they aren’t wrong, indeed they are forced to do so.
However, these brands haven’t correctly identified their choice at hand - the power of branding. Its ability to influence behaviour. For instance, Nike, Apple, Starbucks and many more successful brands have their branding strategy set right that helped them to win the battle over a niche market.
Effective branding elevates a product or company from being just one commodity amongst many identical commodities. To do so first you need to identify the components of your brand, then work to reinforce those that feel weak or unclear.
And we’re here to help you.
- 1) Brand Definition
Define your brand’s reason for being beyond making money. Be clear about who your brand is, why you do it, what you do. And don’t forget to keep your brand definition as simple as possible. Cos, nobody has got time for the complex.
- 2) Brand Value
The more your brand is known and wanted – the more valuable it is. Let’s make it easy.
You have a product and nobody wants it – Zero Value
You have a product and everybody wants it – Tremendous Value
So, to be successful you’ve to create a brand value that’s valued.
- 3) Brand Promise
The most important aspect of a brand. As the name itself says, it’s a promise made by the brand to its customers about what they can expect from the brand’s product and services.
- 4) Brand Identity
Here comes the ‘look and feel’ aspect of your brand. Brand Identity consists of various elements such as logo, brand graphics, colour, fonts and images used to visually communicate your brand definition. “Just do it” – you would’ve just named the brand in one fell swoop. That’s how you create an identity for your brand.
- 5) Brand Differentiation
“USP” – You need a well defined USP (Unique Selling Point). Differentiate your products or service from the competitors. Remember the USP of Maggi Noodles? It says “Maggi can be cooked and prepared in 2 minutes”. That did attract the world. Likewise, you’ve to find your USP and market it aggressively.
- 6) Brand Positioning
It is the unique space a brand occupies in the minds & hearts of the customers. The best example could be the Dove brand which has well-positioned among its competitors. Their campaigns appeal to the natural beauty of women that gained tremendous popularity.
And remember, brand positioning is not a one time but a continuous thing.
- 7) Brand Experience
‘Good judgement comes from experience’. Your customer is going to judge you based on the experience you offer to them through your product and service. Make a good impression and maintain it, so that customers will choose you over your competitor.
- 8) Brand Gap
It’s the difference between what the brand has promised to deliver and what it does. If the gap is negatively high, you might have probably made a compromise on your promises. Never do that, because no amount of advertising and marketing efforts can save a bad product.
- 9) Brand Extension
Don’t confine your brand to a single product or service, expand your reach. Expand in such a way that the existing operations complement the newer initiatives. Never stop growing.
- 10) Brand Image
All these components together create an image for your brand. You can decide what idea of your brand should the customers develop in their minds. Have a clear aim before you invest the hard-earned money.
If you’re all set to brand your business, you need to have a clear understanding of the different components that are involved in developing the brand before you really get started. For help in building your brand Contact us
Yes, you heard it right. See, anyone can buy a logo on Fiverr. But branding is much more than that. It’s a whole different thing.
Being an entrepreneur/solopreneur, you conceive the brand, take it to the world and nurture it. Like a human, a brand has its personality and voice. It’s an ever-growing entity. It communicates to the world your vision and makes promises to the public.
