7 SOCIAL MEDIA MARKETING TRENDS MARKETERS SHOULD KNOW FOR 2022

Are you chewing over the social media strategy for the year 2022? Would like to know which trend will affect the future of social media marketing?

Well, guess what?

We’re sharing here with you the 7 social media marketing and advertising trends to watch out for in 2022.

Social commerce in India is emerging as a parallel shopping platform to large e-commerce marketplaces. From discovering the product or service to the buying decision to the checking out process, everything happens within the app or platform. If you sell online, using social media for e-commerce is the best choice for your business as you plan future growth.

Short-form videos are almost everywhere now. And all platforms like YouTube Shorts, Instagram Reels, Moj, and MX Taka Tak expands their short-form video offerings. In India, the total time spent on short-form video platforms has gone up to 12 times. Recent research reveals that ‘less is more in the case of video marketing. They say that, even though video content is the now, short-form video content is the future.

Social media is an integral part of our lives now. A day can’t be passed in peace without interacting with any of the social media platforms. Hence, the importance of social media in our lives is now unquestionable.

If your businesses aren’t taking advantage of social within your digital marketing strategy, you’re probably missing out on a fast, inexpensive and effective way to reach almost half of the world’s population.

There’s no denying that Facebook’s organic reach has declined in recent years, but that doesn’t mean you should give up on this social network just yet. Facebook is still the undisputed heavyweight champion of social media platforms. India is the country with the most active Facebook users (290 million). So, continue to reap the benefits of Facebook marketing.

In a fast-paced world, where people’s attention span is decreasing, long-form content could be quite overwhelming. There’s where bite-size content comes in. Simple ideas with clear messages such as infographics, make it user-friendly. Bite-size content is easy to create and it funnels in more traffic day-to-day.

Augmented reality will continue to be a huge part of social media in the coming years even though it is still in its infancy at the moment. After Snapchat pioneered it, Facebook, Instagram and Pinterest have launched their lenses, effects and filters. Hence, AR is not only showing its value for entertaining and branding but also commerce.

90% of customers say user-generated content influences their buying decision more than promotional emails and even search engine results. The simple reason is that consumers trust other consumers before they trust you as a brand. So, build your user-generated content strategy to stay one step ahead of your competition.

Anticipating the latest social media trends will help you to build your brand for the future. However, knowing what to prioritize next can be a bit of a challenge

Get connected with the best digital marketing agency and best advertising agency in calicut, Trueberry Advertising to start putting these trends into practice with a focused approach to 2022. With the experience of 9 years in the branding, advertising and digital marketing services, Trueberry Advertising became one in the top advertising agencies in calicut.